AirAsia number one on Twitter
CLARK FREEPORT — AirAsia, the world’s best low cost airline, is also the world’s most “tweeted” carrier on Twitter.
According to reports published by Eezeer.com, a web and mobile social network that feature tweets and location-verified reviews related to travel, AirAsia gained almost double the amount of mentions, or tweets, in the month of February compared to the previous month.
The airline jumped from 13,500 to almost 23,000 mentions over the period, ahead of Delta Air Lines and American Airlines.
The released statistical information on Twitter usage in the airline industry shows AirAsia at the top of the list in two main categories:
• Best in class: Top performing airline brand with the greatest number of all tweets exchanged between an airline and its consumers.
This accounts for all the tweets collected outbound (from airline to consumer) and inbound (from consumer to airline).
• Airline Listening Champions: the top airlines having received the most tweets from consumers.
The report also named AirAsia as top three among 192 airlines with Twitter accounts in “Airline Talking Champions” category, having sent the most tweets to consumers.
AirAsia’s Regional Head of Commercial Kathleen Tan said the airline is a very sociable brand, and embraces social media.
“We set the trends and go where the crowd is, uniting all under the interest and passion to travel, establishing a two-way platform to communicate with our guests, fans and potential guests with interest in travel,” Tan said.
“Through social media, AirAsia enables fans to communicate directly with us, where we listen to their feedback, attend to their queries and of course, give them a convenient platform to voice their thoughts and share ideas,” she added.
The brand strives to be bold, passionate and one-of-a-kind and the social media team in AirAsia shares the same attributes, according to her.
“From management to executives, social media is an important part in any communication, and when an effort as such is strongly championed by the top management at AirAsia, it further improves the social media experience for both the team and the fans. AirAsia Allstars, including our Group CEO, Tan Sri Tony Fernandes and senior management are active on Twitter,” she said.
To date, AirAsia’s official twitter accounts in various countries have a total of 514,852 followers.
Get the latest promotion updates and other AirAsia activities at AirAsia’s social media channels on Twitter (twitter.com/AirAsia) and Facebook (facebook.com/AirAsia).
http://www.sunstar.com.ph/pampanga/local-news/2012/04/02/airasia-number-one-twitter-214540
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Yats Restaurant & Wine Bar
Mimosa Drive past Holiday Inn, Mimosa Leisure Estate,
Clark Freeport Zone, Pampanga, Philippines 2023
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay
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