Smart phone QR codes enter the tasting room
april 20,2011
By Loralee Stevens, Business Journal Staff Reporter
Post your rating to Facebook; wineries get emails, preferences
GLEN ELLEN – QR codes, those scanable squares that pack information for inventory systems, are reaping a harvest of winery customer feedback with a new application from a Glen Ellen startup.
Launched last September by self-styled serial entrepreneur Thomas Hansen, Winergy Inc. just added QR links to a smart phone to its first winery product: iPad rating cards.
“People love to rate things and contribute to the body of knowledge,” said Mr. Hansen. “They especially love to rate wines and make tasting notes to take home. We made it a lot easier.”
Tasting room visitors can swipe their smart phones over a QR (Quick Response) code posted throughout the premises, or on the door if the winery is shut, to access a rating page for a wine. They can also use a winery’s iPad to enter notes and a star rating on each wine they taste.
If the QR code and a smart phone is being used, the notes can be published immediately on a Facebook page, or emailed to the user.
But whether they’ve used their own iPhone or a winery iPad, the winery has captured – with the person’s knowledge – their email addresses.
“But even better,” said Amelia Ceja, owner and president of Ceja Vineyards in the Carneros region, which beta-tested the technology in its Napa tasting room, “we have their wine preferences. If a visitor gives our pinot noir five stars and notes how delicious it was, we know where to promote that wine.”
During three months of use of the iPad technology, Ceja has garnered over 200 email addresses and although it’s difficult to gauge how that affects wine sales Ms. Ceja is certain it has bumped up online orders.
“They get home and when they see the email they remember us and the wines they enjoyed. From there it is just one click to our online store,” she said.
Ceja just began using use the QR codes and Ms. Ceja is seeing lots of interest among smart phone users, she said.
Winergy charges by the rating: $1 each with a $200 minimum, “otherwise we couldn’t make any money,” said Mr. Hansen, who has founded three software companies.
Four-employee Winergy has been bootstrapped so far while the team perfected its first two products. About 25 devices at 15 wineries are either using the technology now or will soon deploy it, he said.
“I know better to think about investment capital before we have established product revenues, but we’re almost there.”
Though company’s initial focus was wineries because the technology lends itself well to wine marketing through wine rating, “But there are many, many places the technology – and the almost universal desire to rate – can be used,” he said.
Source: http://www.northbaybusinessjournal.com/31892/smart-phone-qr-codes-enter-the-tasting-room/
Wine lover’s choice – Yats Restaurant and Wine Bar – for the most impressive and practical wine list in the Philippines, over 2700 selections, enough to satisfy the most fastidious connoisseurs. Wine lovers and gourmand foodies from Hong Kong, Singapore, Japan, Korea and Malaysia dine at Yats Restaurant & Wine Bar when they visit Philippines and bring home some rare vintage wines too.
An excellent wine list is not just about 1st growth and cult Cabernet but a seemingly unending selection of affordable aged vintage wines that are not available anywhere else, not even in the best wine shops around town. Yats Restaurant has just that.
Visitors to Clark Philippines and Angeles City no longer suffer from lack of choices for places to eat out or wine and dine. Clark Philippines reviewed over 50 establishments and came up with three top choices in guide to best restaurant in Clark Freeport
Clark Philippines lists Top Three Restaurants in the Clark Freeport Zone and Angeles City areas of Philippines Pampanga province. Clark Freeport is a bustling new cosmopolitan city complete with its own Clark International Airport.
Topping the list is the famous fine-dining Yats Restaurant and Wine Bar located inside Mimosa Leisure Estate of Philippines Clark Freeport.
This restaurant in Pampanga Philippines is highly recommended by food critics and frequent diners in Manila as a place to wine and dine in Angeles City Clark Freeport Zone. Although it is a famous fine dining restaurant with an award winning 3000-line restaurant wine list, Yats Restaurant is also a popular restaurant for family with children. Aside from French Mediterranean haute cuisine, this restaurant also serves healthy food and the best vegetarian cuisines in the Philippines.
For comments, inquiries and reservations click on Click here for inquiry and reservations
Restaurant@Yats-International.com
(045) 599-5600
0922-870-5178
0917-520-4401
Ask for Pedro and Rechel
Getting to this fine dining restaurant of Angeles City Clark Freeport Zone Pampanga Philippines
How to get to this fine-dining restaurant in Clark Philippines? Once you get to Clark Freeport, go straight until you hit Mimosa. After you enter Mimosa, stay on the left on Mimosa Drive, go past the Holiday Inn and Yats Restaurant (green top, independent 1-storey structure) is on your left. Just past the Yats Restaurant is the London Pub.
Yats Restaurant & Wine Bar
Mimosa Drive past Holiday Inn, Mimosa Leisure Estate,
Clark Freeport Zone, Pampanga, Philippines 2023
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay
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