There are four types of tequilas

There are four types of tequilas

December 20,2010

Neither is likely to replace champagne as the New Year’s Eve drink of choice, but the growing popularity of tequila and its cousin mescal is making a lot of people giddy.

The only spirits with increasing sales in the United States are tequila and fine mescal. They shot up 20 percent in 1994. Once unknown brands such as El Tesoro sold 300,000 cases last year, at a champagne-like $38 a bottle. And out there since October is La Reserva de la Familia de Jose Cuervo–at $75 a bottle!

Liquors once deemed the down-and-dirty delight of frat boys have been transformed into highbrow hooch, and high on the list of reasons is that a generation weaned on margaritas is now making yuppie bucks and searching for new ways to spend them. This has created intense competition and its attendant marketing mania.

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Last year, the distribution of Patron tequila was taken over by giant House of Seagram, and earlier this year El Tesoro’s distribution was taken over by Jim Beam Brands Co. The three major producers, Cuervo, Herradura and Sauza, have each attracted major investment dollars from British distillers.

The result is shelves filled with all sorts of new names, handblown glass bottles and stiff prices.

One suburban liquor store owner who carries 10 brands of tequila and two of mescal understandably asked for anonymity when he said, “Look, there’s probably only about 17 people who can tell the difference between this”–he pointed to a bottle of Pepe Lopez silver at $9.99–“and this”–he pointed to a bottle of Centinela anejo at $43.99–“and none of them live around here.

“So why are people buying? The price has a lot to do with it. People think that if they are paying more, they are getting more. These higher-priced brands have the same sort of appeal as BMWs. It’s a status deal.”

At such restaurants as Dish on Southport or Don Juan’s on Northwest Highway, each of which offers some 30 tequilas, one can easily find the new aficionados.

Sitting at the Don Juan bar one recent night was a 28-year-old law student named Roberta Simcek sipping a Jose Cuervo gold and saying, “The taste of tequila plain is something everybody should experience. It’s like a North American cognac.”

It is the booming sales of tequila that are getting people interested in mescal, which first got a small but serious boost in sales when actor Scott Glenn guzzled a bottle, complete with the worm that “graces” every bottle, in the 1980 film “Urban Cowboy.”


Are these articles useful for enhancing your wine and dine experience in the Philippines. Do they also help you with travel, leisure, vacation, dining out, nightlife and other leisure activities plans in Philippines? Yats Restaurant hopes to provide you with ample information so you can plan your trips to Pampanga Angeles City Clark Freeport Zone whether you are travelling from Manila or other Asian countries such as Hong Kong, Shanghai, Singapore, Malaysia or Korea.

Restaurant reservations in Philippines, planning of menu, selection of wine for dinner and booking a private function and event in Angeles City Clark Freeport Zone can all be handled. Yats Restaurant and Wine Bar has been regarded by many to be the premier restaurant north of Manila Philippines. Its 3000-line award-winning restaurant wine list has kept many wine lovers happy dining in this restaurant in Angeles City Clark Philippines for over a decade.

Yats Restaurant and Wine Bar was built by Hong Kong-based Yats International in 2000 to provide a world-class fine dining restaurant, business meeting facilities and venues for private dinners and functions in Pampanga Angeles City Clark Freeport Zone. Pampanga Angeles City Clark Philippines was selected for this restaurant because of safety, clean air, absence of traffic and proximity to Manila and Subic.

For comments, inquiries and reservations, email or call these numbers:
(045) 599-5600 0922-870-5178 0917-520-4401 ask for Ernest or Pedro.


Getting to this fine dining restaurant of Angeles City Clark Freeport Zone Pampanga Philippines
How to get to this fine-dining restaurant in Clark Philippines? Once you get to Clark Freeport, go straight until you hit Mimosa. After you enter Mimosa, stay on the left on Mimosa Drive, go past the Holiday Inn and Yats Restaurant (green top, independent 1-storey structure) is on your left. Just past the Yats Restaurant is the London Pub.

Good restaurants in Pampanga offer facilities for private dining and business meetings. This makes these restaurants in Clark Pampanga convenient for tourists as well as business travelers. This is one of the best restaurants in Pampanga that serve good steaks as well as excellent seafood. Yats Restaurant and wine bar is one of the reasons why Manila residents travel to Pampanga to wine and dine in the good restaurants outside Manila. The wine selection of this restaurant is already well known as one of the best in the Philippines. Many people want to train here in this famous restaurant to become a wine sommelier in the Philippines.

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Mimosa Golf Estate, Clark Field (Clark Airbase), Clark Freeport Zone, Pampanga, Philippines
Tel: (045) 599-5600 0922-870-5194 0917-520-4401 Ask for Daniel, Lito or Cosh

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Exchange Road, Ortigas Center, Metro Manila, Philippines
Tel: (632) 633-1566 ask for Rea or Chay

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