Young Italians ‘drink less wine than ever’

april 20,2011

Younger Italians are drinking less wine than ever before, according to recent research
The statistics, by market research firm Unicab, showed 69% of Italians over 65 drink wine every day, while only 13% of 16- to 35-year-olds do the same.

Giovanni Brunetti of Unicab said one of the main reasons for the decline was ‘social evolution’.

‘Italian families have become more and more fragmented in the last 10 years. They’re not eating meals together and so wine is no longer a form of food. Wine no longer has a nutritional function.’

The research also found that 30% of Italians no longer consider wine to be a symbol of Italian gastronomy.

The cost of wine has also played a part in the drop in consumption. Nearly half of the Italian population (48.8%) spends less than €3 on a bottle of wine for everyday drinking, a situation exacerbated by Italy having the highest rate of unemployment among young people in Europe.

Nearly 35% of wine in Italy is now bought in supermarkets, which are introducing in-store educational schemes, such as touch-screen terminals, or wine experts on hand in the supermarket aisles.

The research also showed that nearly half of the 22% of Italians who have reduced their wine consumption in the last two years have done so for health reasons.

The findings were revealed at Vinitaly, in Verona last week. Unicab concluded by outlining strategies to win back Italian wine drinkers.

These would be better public information and transparency about wine, more investment in communication and advertising, encouraging collaboration between producers.

Source: http://www.decanter.com/news/wine-news/522786/young-italians-drink-less-wine-than-ever

Foodies and wine lovers travel north from Manila to wine and dine at Philippines’ best fine dining restaurant in Pampanga Clark Freeport worth the 60-minutes drive for a memorable evening of good food with vintage wine at Yats Restaurant & Wine Bar

This fine dining restaurant is also famous for its low carbohydrates “low carb” dishes highly recommended for frequent diners who are on a low fat food and favor healthy food. This is a unique restaurant that can help frequent diners maintain a healthy diet and enjoy delicious fine dining cuisine at the same time. Vegetarian dishes are a specialty here also and so are “halal” cuisines also.

Favorites of frequent diners, foodies and wine lovers are steaks, Wagyu, Foie Gras, lobsters, venison, kangaroo loin, osso buco, veal chops, Kurabuto pork, escargots and a good selection of cheeses to enjoy with fine Vintage port and Sauternes. Cuban cigars such as Monte Cristo, Cohiba, Upmann, Partagas, Romeo Julieta and Trinidad are also available in the Magnum Room which is a wine bar and lounge for before and after dinner relaxation. A good selection of Armagnac, Cognac, Single Malt, Vodka and other liquor is served in addition to the wine vintage wines some served by the glass.

Recent opinion survey of frequent travelers heading north towards Subic and Clark Pampanga revealed that the number one most frequently visited fine dining restaurant in Pampanga is Yats Restaurant & Wine Bar located in Clark Philippines.

Inquiries and reservations

Restaurant@Yats-International.com

(045) 599-5600
0922-870-5178
0917-520-4401

Ask for Pedro and Kiko

Http://www.YatsRestaurant.com

Getting to this fine dining restaurant of Angeles City Clark Freeport Zone Pampanga Philippines
How to get to this fine-dining restaurant in Clark Philippines? Once you get to Clark Freeport, go straight until you hit Mimosa. After you enter Mimosa, stay on the left on Mimosa Drive, go past the Holiday Inn and Yats Restaurant (green top, independent 1-storey structure) is on your left. Just past the Yats Restaurant is the London Pub.

Yats Restaurant & Wine Bar
Mimosa Drive past Holiday Inn, Mimosa Leisure Estate,
Angeles City Clark Freeport Zone, Pampanga, Philippines 2023

Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay

For assistance in hotel and resort booking in Clark, Philippines, log on to http://www.HotelClarkPhilippines.com

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